At AvantGarde (AG), we pride ourselves on our exceptional capabilities in human capital management and human resources operations, with integrated and innovative approaches. One of our standout projects this year is our collaboration with the U.S. Patent and Trademark Office (USPTO), where our team has been pivotal in marketing and outreach efforts to attract top-tier talent.
From 2011 through 2017 and under a new contract that started in 2023, AG has provided USPTO with comprehensive staffing services, including recruitment marketing and outreach. Our goal has been to support USPTO in identifying, hiring, and retaining diverse talent for high-profile initiatives.
Our dedicated team at USPTO develops detailed project plans, executes event logistics, and continuously monitors resources to ensure all recruitment efforts are seamlessly coordinated. Our strategies are data-driven, leveraging past results and current trends to refine our marketing efforts continuously.
As a result, our marketing and outreach efforts are integral to USPTO’s recruitment strategy. Earning accolades from our client, the AG Team contributions include:
Scheduling and Coordinating Job Fairs and Road Shows: AG meticulously plans and executes both virtual and on-site recruitment events. Our team handles everything from vendor engagement to logistics, ensuring smooth and successful events that target top talent.
Developing Hiring/Recruitment Marketing Strategies: We craft tailored recruitment marketing strategies to align with USPTO’s needs. By identifying priority positions and creating engaging content, we enhance USPTO’s brand identity and attract diverse candidate pools.
Managing Hiring Products and Tools: Our team develops and manages various recruitment assets, including social media posts, banners, brochures, and videos. We also track and analyze campaign performance to continuously improve our strategies.
Graphic Design Excellence: Our graphics have received high praise, with one being featured in the Director’s Blog and another in a special event, showcasing our ability to create impactful visual content.
Effective Candidate Sourcing: We successfully sourced 650 candidates for challenging vacancies, demonstrating our dedication and expertise in finding the right talent.
Social Media Success: We produce highly commended social media reports, highlighting our ability to drive engagement and track metrics effectively.
From high-quality graphics that enhance USPTO's public image to effective candidate sourcing and robust social media engagement, AG’s marketing and outreach efforts have had a significant impact on USPTO's recruitment efforts. Our commitment to excellence in recruitment marketing and outreach at USPTO highlights our expertise in human capital management. By constantly adapting and innovating, we will continue to help USPTO attract and retain the best talent, ensuring the success of their mission-critical initiatives.
To learn more about AvantGarde’s capabilities, visit www.avantgarde4usa.com/capabilities and be sure to follow us on Facebook and LinkedIn.
Commenti